May 20th, 2015 | 1 MIN READ

How Digital Influences In-Store Sales [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic hails from Deloitte Digital. A recent Deloitte study found that retailers are “dramatically underestimating the influence of digital and are caught in a divide where they are making digital investments that primarily support their ecommerce business rather than their brick-and-mortar business.”

Digital is becoming increasingly important in the omnichannel equation. Rather than view ecommerce and physical retail separately, retailers must understand how digital experience influences multiple “channels” in 2015.


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$2.2T brick-and-mortar sales will be influenced by digital by the end of 2015 (64% of all in-store sales) Tweet this

Nearly 1 in 3 shoppers say they spend more when they use digital as part of their shopping process Tweet this

Shoppers are 29% more likely to make a purchase the same day when they use social media prior to or during their trip Tweet this

45% of consumers say digital makes shopping in-store easier Tweet this

Consumers who use social media while shopping are 4x more likely to spend more Tweet this

Consumers that use digital in-store convert at a 20% higher rate than those who don’t Tweet this

70% of consumers are leading their own shopping journey Tweet this

67% of consumers read product reviews during their path to in-store purchase Tweet this

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