March 25th, 2008 | 2 MIN READ

Turn Customer Reviews Into Word-Of-Mouth Marketing

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Word of BlogHere's a tip on how to turn your customers into blogging evangelists: make it very easy for them to post customer reviews written for your site to their own blogs. Elastic Path is doing this with the Vancouver 2010 Olympic Store.

After a customer has filled in his review, there is an option to blog the review, which is a simple process that takes about 30 seconds to port the review right to the blog.

I decided to do the bulk of my Christmas shopping for the family through Olympic Store last year. So I'm going to use an example of one of my own reviews to show you how this works:

After you complete your review you see this screen:

Blog This Review

You enter your blog URL and then you're prompted for your user name and password:

Blog This Review 2

You receive confirmation your review is posted instantly:

Blog This Review Success

And the review is published on my blog along with the product description used on the Olympic Store website:

Review Blog Post

The links to the product in the review are direct links, which means you get an SEO benefit too.

This can even improve the quality of review content. Customers who choose to post reviews on their blogs and have more items to review will likely put as much care and thought into the review as one of his or her own blog posts.

This feature comes out-of-the-box with Power Reviews. I'm not sure if other providers also offer this feature.

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