April 29th, 2008 | 1 MIN READ

Amazon Ups Customer Review Usability

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

We talk about Amazon often here on Get Elastic, because you'll always find some innovation, design or usability improvement to blog about there.

Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter reviews by star rating and displays the "most helpful" positive and negative review as determined by Amazon's community.

Plus, you can also search reviews by keyword.

Which is helpful, because you don't want to buy a product that sucks unless it's a vacuum or a Flowbee.

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