Macys Product Pages Promote Customer Review Sweepstakes

Linda Bustos

December 30th, 2008

Offering a chance to win a shopping spree is a great way to attract customer reviews without paying-for-production. Often this is done through email or on a post-purchase thank you page -- but this is the first time I've spotted the incentive on a product page:

This screen shot is from Macy's.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.