January 1st, 2008 | 2 MIN READ

2 Custom Search Engines for Ecommerce Marketers

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Rollyo LogoHave you ever read a blog or news item online with an interesting fact or statistic and a few months later it hits you "I could reference that in a blog post!?" So you go to Google and type in your best recollection of what the article was about and you get thousands of irrelevant results. Wish you could just search your favorite sites all at once instead?

Rollyo is a neat tool that helps you "roll" your own search engine with up to 25 sites of your choice. Personally, I follow news briefs from a number of sites like Shop.org and InternetRetailer.com and have a bunch of ecommerce blogs in my Google Reader. So I created, for my handy reference and yours, two searchrolls - one for Ecommerce Resources and one for Ecommerce Blogs. You may find this handy when searching for information on a topic like "Facebook marketing" on ecommerce blogs or " 'average conversion rates' + 2007 + pay-per-click" and you want results from trusted ecommerce sources, rather than the entire Web:

Rollyo Search Results for Facebook Marketing

Rollyo Search Results for Conversion Rates

Here's what's included in my searchrolls, in no particular order:


Ecommerce Optimization
Palmer Web Marketing
Site Brand
Invesp Blog
Blue Acorn Ecommerce Blog
Exciting Commerce (German Version)
Exciting Commerce (English Version)
Varien Ecommerce Blog
Comparison Engines
CSE Strategies
Shawn Collins' Affiliate Marketing Blog
Etail Dtail
San Diego Media Ecommerce Blog
Mind Valley Labs
Zen Cart Optimization
Shop.org Blog
Shopping Cart Reviews
Channel Dollars
Storefront Backtalk
Get Elastic Ecommerce Blog


Internet Retailer
Practical Ecommerce
Ecommerce Guide
Internet Retailing (UK)
National Retail Federation
Marketing Sherpa
Marketing Charts
Ecommerce Times
Marketing Experiments

PS, here's a little SEO / link building tip for you. You can create your own searchroll with a profile page like ours, and you'll get a free, followed backlink to your blog or ecommerce store. It takes about five minutes! Linking to your profile from your website, blogs and other profile pages will also give your profile page some link juice. Plus, Rollyo profiles often rank highly for your profile name, so it's great for reputation management. I expect my Rollyo profile to rank on page 1 or 2 for my name in a couple weeks.

Do you Rollyo? If so, please drop a link to your searchroll in the comments.

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