January 7th, 2010 | 1 MIN READ

An Ecommerce Tip from Prime Time

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Did you catch the ecommerce tip on the Office last night?

Jim Halpert gave the office staff a quick update on business performance, mentioning that customers were using coupon codes online, but they were still having a problem differentiating between the letter 'O' and the number '0'. (Another tricky one is the number '1' and the lower-case letter 'l'.)

This is a common problem with coupon codes, especially ones that are a long string of random characters:

Customers will have more success with codes that are more intuitive (GAP20 for 20% off at the Gap, for example), but it's best to just come up with codes that can't be confused:

Who knew the writers of the Office were so ecommerce savvy?

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