October 31st, 2013 | 1 MIN READ

Couch Surfing: How Tablets Influence Ecommerce [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic examines the trend of online shopping via tablets. Check out Monetate's How Tablet Shoppers are Changing Online Sales.

Click to enlarge infographic

Key notes

  • While iPad dominates, Android sales are expected to grow twice as fast between now and 2016, so don't ignore this platform if you're planning on native apps.
  • Children under twelve and users over 65 were the fastest growing adoption segments in 2012. Mobile accessibility is important no matter your target customer demographic.
  • Mobile is stealing traffic-share from desktop, with tablets surpassing mobile phones with regards to traffic to ecommerce sites in Q1 2012.

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