October 25th, 2012 | 1 MIN READ

Conversion Rate Optimization Survey [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic comes from our friends at Econsultancy with data from its 4th Annual Conversion Rate Optimization Report, in conjunction with RedEye.


  • Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY Tweet this
  • For every $92 spend acquiring customers, only $1 is spent on conversion rate optimization Tweet this
  • 46% of online retailers use A/B testing in 2012, 30% usability testing, 17% MVT Tweet this
  • Only 29% of online retailers perform cart abandonment analysis Tweet this
  • Only 21% of online retailers use event-triggered emails Tweet this
  • 42% of online retailers perform copy optimization Tweet this
  • 40% of online retailers use customer surveys/customer feedback Tweet this
  • 27% of online retailers use competitive benchmarking Tweet this
  • MVT was rated by online retailers as most difficult but most effective CRO activity Tweet this

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