Clever Marketer Capitalizes on Cyber Monday Crashes

Linda Bustos

November 6th, 2020

Apparently Cyber Monday took JCrew and Bloomingdale's down today, and a clever search marketer was quick to take advantage:

Bidding on the branded terms, Bonobos.com used "Big Retailers Site Down?" as the headline and qualified the ad by mentioning the site carries only men's clothing.

Hat tip to Jamie Keaney, Get Elastic reader and Senior Search Strategist at Impaqt Search Marketing for spotting this clever PPC ad.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.