Apparently Cyber Monday took JCrew and Bloomingdale's down today, and a clever search marketer was quick to take advantage:
Bidding on the branded terms, Bonobos.com used "Big Retailers Site Down?" as the headline and qualified the ad by mentioning the site carries only men's clothing.
Hat tip to Jamie Keaney, Get Elastic reader and Senior Search Strategist at Impaqt Search Marketing for spotting this clever PPC ad.