Choice Ecommerce Links: July 2015
This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that.
- MasterCard's latest fraud-busting idea (and clear sign of the apocalypse): verify in-store and online purchases with a selfie.
- We're on the verge of the Internet of things disrupting marketing and digital commerce, creating new and uncharted touchpoints and a flood of context and data. What's in store for the personalization and optimization of IoT?
- Why are Web buttons like doorknobs? Button placement reinforces user habits, and misusing them can have serious UX consequences.
- Aberdeen Research reports 75% of consumers prefer when brands personalize messages and offers. How can you improve conversion with better personalization?
- For mobile specifically, how can you personalize the mobile experience?
- Invesp Consulting shares 6 out-of-the-box ways to increase mobile conversion.
- Cart abandonment sucks, but you can learn from your cart abandoners. KISSmetrics suggests seven.
- Likewise, even if you're not getting astronomical conversion rates on mobile, it's important to understand mobile's role as an influencing device in the customer journey.
- You can convert 'em, but can you keep 'em? Econsultancy shares 21 ways online retailers can improve customer retention rates.