February 13th, 2014 | 1 MIN READ

Marketing + IT = Chief Marketing Technology Officer [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that's business savvy with a solid analytical and technical background.

It's the CMTO that can lead a business boldly into a world shaped by Big Data, smart devices, social and local, while making integrated marketing possible. And its a position in increasing demand.

So what are the Chief Marketing Technology Officer's chief concerns?

Click to enlarge infographic

Tweetables

  • By 2017 CMOs will spend more on IT than CIOs - Gartner Tweet this
  • On average, 30% of marketing related technology is purchased by marketing, not IT Tweet this
  • Marketing influences almost 50% of technology purchases Tweet this

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