What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that's business savvy with a solid analytical and technical background.
It's the CMTO that can lead a business boldly into a world shaped by Big Data, smart devices, social and local, while making integrated marketing possible. And its a position in increasing demand.
So what are the Chief Marketing Technology Officer's chief concerns?
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- By 2017 CMOs will spend more on IT than CIOs - Gartner Tweet this
- On average, 30% of marketing related technology is purchased by marketing, not IT Tweet this
- Marketing influences almost 50% of technology purchases Tweet this