Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that's business savvy with a solid analytical and technical background.

It's the CMTO that can lead a business boldly into a world shaped by Big Data, smart devices, social and local, while making integrated marketing possible. And its a position in increasing demand.

So what are the Chief Marketing Technology Officer's chief concerns?

Click to enlarge infographic

Tweetables

• By 2017 CMOs will spend more on IT than CIOs - Gartner Tweet this

• On average, 30% of marketing related technology is purchased by marketing, not IT Tweet this

• Marketing influences almost 50% of technology purchases Tweet this