October 11th, 2012 | 1 MIN READ

Checkout Survey [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's 'Fographic Friday comes from CheckoutOptimization.com's survey of 136 top US retailers in July 2012. The survey has followed checkout design for the past 3 years, and guess what -- little has changed in terms of averages. "Checkout" the data:

Click infographic to enlarge


  • Only 9% of checkouts are 3-step vs 54% 4-step and 33% 5-step Tweet this
  • The avg # of form fields in a checkout process is 25 (max 33) Tweet this
  • 91% of retailers have 21-28 checkout form fields Tweet this
  • 84% of ecommerce sites support express checkout Tweet this
  • 66% of ecommerce sites offer guest checkout (34% DON'T!) Tweet this
  • 32.35% of checkouts use black asterisks for required fields vs 31.62% red Tweet this
  • RED is the most popular checkout button color (31%), GREEN 20%, BLUE 19% Tweet this

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