Checkout Survey [Infographic]

Linda Bustos

November 6th, 2020

This week's 'Fographic Friday comes from's survey of 136 top US retailers in July 2012. The survey has followed checkout design for the past 3 years, and guess what -- little has changed in terms of averages. "Checkout" the data:

Click infographic to enlarge


  • Only 9% of checkouts are 3-step vs 54% 4-step and 33% 5-step Tweet this
  • The avg # of form fields in a checkout process is 25 (max 33) Tweet this
  • 91% of retailers have 21-28 checkout form fields Tweet this
  • 84% of ecommerce sites support express checkout Tweet this
  • 66% of ecommerce sites offer guest checkout (34% DON'T!) Tweet this
  • 32.35% of checkouts use black asterisks for required fields vs 31.62% red Tweet this
  • RED is the most popular checkout button color (31%), GREEN 20%, BLUE 19% Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.