Cart Abandonment Stats [Infographic]

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you're tracking each of these metrics yourself.

Click to enlarge infographic

Tweetables

• Average cart abandonment rate is 74% via @Salecycle study Tweet this

• Most cart abandonment occurs between 1 and 2pm on Thursdays Tweet this

• Almost half of all cart recovery emails are opened Tweet this

• 13.3% of cart recovery emails are clicked through Tweet this

• Over 1/3 of clicked cart recovery emails convert to a sale Tweet this

• The AOV or recovered carts by email is 19% higher than typical purchases Tweet this