Cart Abandonment Stats [Infographic]

Linda Bustos

October 25th, 2013

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you're tracking each of these metrics yourself.

Click to enlarge infographic


  • Average cart abandonment rate is 74% via @Salecycle study Tweet this
  • Most cart abandonment occurs between 1 and 2pm on Thursdays Tweet this
  • Almost half of all cart recovery emails are opened Tweet this
  • 13.3% of cart recovery emails are clicked through Tweet this
  • Over 1/3 of clicked cart recovery emails convert to a sale Tweet this
  • The AOV or recovered carts by email is 19% higher than typical purchases Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.