October 24th, 2013 | 1 MIN READ

Cart Abandonment Stats [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you're tracking each of these metrics yourself.

Click to enlarge infographic


  • Average cart abandonment rate is 74% via @Salecycle study Tweet this
  • Most cart abandonment occurs between 1 and 2pm on Thursdays Tweet this
  • Almost half of all cart recovery emails are opened Tweet this
  • 13.3% of cart recovery emails are clicked through Tweet this
  • Over 1/3 of clicked cart recovery emails convert to a sale Tweet this
  • The AOV or recovered carts by email is 19% higher than typical purchases Tweet this

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