March 19th, 2015 | 1 MIN READ

The Lowdown on Shopping Cart Abandonment [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic hails from Nextopia, covering cart abandonment costs and culprits.


tweet infographic


  • 67.45% of online shopping carts are abandoned Tweet this
  • The average delay between first visit and actual purchase is 19 hrs Tweet this
  • 72% of online shoppers complete their purchase within 12hrs of first visit Tweet this
  • It’s estimated that abandoned shopping carts will total $4 Trillion in 2015 Tweet this
  • 56% of cart abandoners do so because of unexpected costs (sticker shock) Tweet this
  • 37% of cart abandoners were “just browsing” Tweet this
  • 36% of cart abandoners “found a better price elsewhere” Tweet this
  • 90% of ecommerce leads go cold after 1 hour Tweet this
  • Most cart abandonment happens on a Thursday Tweet this
  • 2/3 of online shoppers say they would buy more if returns were free Tweet this
  • 71% of organic ecommerce site traffic comes from Google Tweet this
  • 47% of online shoppers expect a web page to load in 2s or less Tweet this

Share on


Thanks for signing up!

You'll receive a welcome email shortly.

By submitting this you agree with our privacy policy.