March 19th, 2015 | 1 MIN READ

The Lowdown on Shopping Cart Abandonment [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic hails from Nextopia, covering cart abandonment costs and culprits.


  • 67.45% of online shopping carts are abandoned Tweet this
  • The average delay between first visit and actual purchase is 19 hrs Tweet this
  • 72% of online shoppers complete their purchase within 12hrs of first visit Tweet this
  • It’s estimated that abandoned shopping carts will total $4 Trillion in 2015 Tweet this
  • 56% of cart abandoners do so because of unexpected costs (sticker shock) Tweet this
  • 37% of cart abandoners were “just browsing” Tweet this
  • 36% of cart abandoners “found a better price elsewhere” Tweet this
  • 90% of ecommerce leads go cold after 1 hour Tweet this
  • Most cart abandonment happens on a Thursday Tweet this
  • 2/3 of online shoppers say they would buy more if returns were free Tweet this
  • 71% of organic ecommerce site traffic comes from Google Tweet this
  • 47% of online shoppers expect a web page to load in 2s or less Tweet this

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