Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video]

Brian Beck

November 5th, 2020

B2B ecommerce expert, Brian Beck caught up with Get Elastic and filled us in on what should be top of mind for today's B2B ecommerce practitioners.

He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it's all about making the buyers job easier - which is what helps B2B companies win with ecommerce.



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Brian Beck

Brian is an ecommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on C-level executive. He is also the author of “Billion Dollar B2B Ecommerce”.