February 9th, 2012 | 1 MIN READ

Bounce Rate Demystified [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's installment of Infographic Friday is courtesy of KISSmetrics. A question I've often been asked is "what should my bounce rate be?" And of course, the pat consultant answer is "it depends."

According to this data, the average bounce rate is 40%, which is interesting. But whether your target bounce rate should be 40%, 30% or 15% depends on your industry, what type of page (home page, product page, which product, etc), and even what traffic source or referring keyword.

This infographic shows you visually how various industries can vary in average bounce rate, for example, along with some tips on how you can move the needle in the right direction on your own pages.

Original source: KISSmetrics blog

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