October 2nd, 2011 | 2 MIN READ

Bloggers Digest: September 2011

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Quite possibly my favorite. post. ever. When CTAs Attack - 10 Real World Call to Action Examples (That's CTA for call-to-action, I didn't misspell cat). Mix a bit of LOLcats meets FAIL Blog meets photo montage of downtown Vancouver - all in a conversion optimization context of course.
  • By now you've heard about Google Wallet, yeah? They have at least one customer...

  • Google's been busy. 2 more announcements: Google Analytics Premium (its paid, enterprise edition) and real-time analytics feature to all GA accounts. (Oh, and Google+ business profiles are on the way.) So that's 3 announements. Plus the Wallet thing. At least 4. :)
  • The Million Dollar Question: What's the ROI of social media marketing? Rand from SEOmoz shares his tips for measurement including why and where social matters, which social metrics to track and some juicy tools for measurement.


  • Mobile apps must die? Really? They just got here! Interesting notes from the Breaking Development conference session of the same name on the problem with mobile apps and how to move beyond.

Looking for help with ecommerce? Contact the Elastic Path consulting team at consulting@elasticpath.com to learn how our ecommerce strategy and conversion optimization services can improve your business results.

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