Bloggers Digest Resurrected: Ecommerce Links for September 2009

Linda Bustos

Several months ago we moved from a 5 post per week schedule to Monday, Wednesday, Friday here at Get Elastic, and consequently discontinued our Friday link-love-in called Bloggers Digest. A few readers expressed that they really liked the roundups, so I decided to bring it back!

Bloggers Digest will recap 10-or-so must-see posts for ecommerce enthusiasts from a variety of blog and news sources and will appear on the last posting day of each month. I also encourage you to add your own favorites in the comment section (so bookmark your faves in your feed readers). But I warn you, spam will be deleted!

OK, on with the links!

  • Yes, yes, yes! Brian Clifton from Econsultancy reminds us that you can't put too much stock in industry benchmarks, they can be misleading.
  • Here's one of the "coolest" (pun intended) ways to put a product in context: Canadian apparel retailer Mark's Work Wearhouse lets you try on that ski jacket in the cold - right in store.
  • Need proof that a slow website kills conversions
  • Think a redesign will solve all your problems? Let Justin Palmer shake you out of the website redesign cycle, with a better solution.
  • VKI Studios has a solid SEO evaluation of NFLShops. Have a read and make sure your online store is not guilty of any of these SEO sins.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.