October 31st, 2010 | 2 MIN READ

Bloggers Digest October 2010

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

Here's the lowdown on what happened in the world of ecommerce last month:

  • Very interesting news about Amazon Kindle allowing ebooks to be "lent" to friends. This opens up the possibility of lending other digital goods like software applications, music and video - and creates opportunity for new and creative business models around licensing of soft goods. Our next Elastic Path webinar will explore consumer attitudes to buying digital goods and content online.
  • Kudos to Walmart for finding a social media strategy that makes Facebookers want to Like boring electronic products and share them with their friends. Though Cynthia at Marketing Pilgrim found Walmart's tribute to Groupon annoying, I find it quite brilliant.
  • Evan Schuman shares a story how the Web allowed the Gap to fail faster and with less collateral damage as it unveiled its new logo on its e-store first, before retail stores and print materials. The new logo was a bust, but the mega-chain was able to pulled the logo off its site easily before the full rollout.
  • "How many email marketers do you need to change a light bulb?" Mark Brownlow answers his own question with some hilarious responses, along with some reader-generated doozies. Here's my favorite:

Three: One to change it, one to design it to work in all sockets, and one to complain that the light bulb still doesn’t work in rooms built by Microsoft.

  • You should marry me…now! What to tweak and test in your call to action. The title speaks for itself. Quite a comprehensive look at optimizing your CTAs.

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