June 2nd, 2011 | 3 MIN READ

Bloggers Digest: May 2011

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Perhaps the biggest news of May June (so far) is the rollout of 2 new social buttons. Long anticipated Google +1 is now available for web pages, not just from search results. Hey, if I waited for June's Blogger's Digest - it'd be ancient history! Not to be overshadowed, Twitter also released a new button, the Instant Follow. Check 'em out.
  • File this under "don't be a Borker." Borker the New Yorker, aka the guy behind DecorMyEyes whose SEO strategy was over-the-top bullying of customers, pleaded guilty to 2 counts of sending threatening communications, 1 count of mail fraud and 1 count of wire fraud and could face up to 6 1/2 years in prison.
  • If you've ever wondered how many bad reviews does it take to send a customer running away screaming, Econsultancy shares Lightspeed Research's findings on the subject.

* Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
* Outdoor sporting goods retailer Giantnerd.com saw a 100% increase revenue from Facebook within two weeks of adding the Like button.
* American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
* Children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
* ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
* ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
* When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
* Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales (see also here and here)

  • For some comic relief, check out Mark Brownlow's How good of an email marketer are you? is a gas, and you might learn something about email marketing to boot.

Looking for help with ecommerce? Contact the Elastic Path consulting team at consulting@elasticpath.com to learn how our ecommerce strategy and conversion optimization services can improve your business results.

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