Bloggers Digest June 2011
Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
- Google has also integrated +1 with Google Analytics, so you can measure the interactions with the chicklet on your site. Cardinal Path shares how.
- Janet Satterthwaite weighs in on the branding impact of ICANN's decision to open up domain name extensions (e.g. .starbucks), and examines the SEO implications (hint: no impact on search rankings).
- Branding Strategy Insider provides tips on how you can enhance consumer perception of value without resorting to deep discounting in Marketing and the Psychology of Savings.
- The name says it all: Building Faceted Navigation That Doesn't Suck.
- I'm gaga over infographics, and Get Elastic posted its first of hopefully many this month on the contextual use of mobile devices. Graham Charlton's collected 10 Mind-Blowing Mobile Infographics at Econsultancy if like me, you can't get enough infographics.
- Speaking of pictures, remember those Mr. Men books? Michael King's Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men) turns the SEO pro, creative team, IT guy, account manager and client into Mr. Men complete with comic strips and an intelligent assessment of the pros and cons of agency vs. in house SEO. Bookmarked!
- How Do You Turn Your Site Conversion Killers Into Winners? Again, the title is self-explanatory. Via Econsultancy.
- Anna Yeaman has 12 ideas for encouraging scrolling. While her examples are email creative, you can apply the principles to home pages as well.
- Justin Palmer kills it with 10 Tips for Mastering Google Remarketing Ads. If you haven't given remarketing through Google a thought, you're missing an incredible opportunity.
- And finally, Dr. Pete brings some perspective on how much revenue Google googed in last year. About 3.6 Billion Justin Bieber albums worth. Right on. That's a lot of Ad Sense.
Happy Canada Day to my Canadian compatriots and early Independence Day to my fellow Americans! We'll be back on Tuesday.