July 29th, 2010 | 1 MIN READ

Bloggers Digest July 2010

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Great news for PPC advertisers, Google Adwords has opened up Broad Match Modifiers to the US. The RKG Blog describes the benefits here.

  • In A/B Testing Gone Bad, Kevin Hillstrom shares which metric really matters - and it's not conversion rate.
  • VKI Studios talks about the psychology of free with 2 very interesting social experiments.
  • Do you know how to read a site performance waterfall chart? Web Performance Today teaches you how.
  • David Dorf shares what the semantic web means for retail, with an example how Best Buy uses it.

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