Bloggers Digest July 2010

Linda Bustos

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Great news for PPC advertisers, Google Adwords has opened up Broad Match Modifiers to the US. The RKG Blog describes the benefits here.

  • In A/B Testing Gone Bad, Kevin Hillstrom shares which metric really matters - and it's not conversion rate.
  • VKI Studios talks about the psychology of free with 2 very interesting social experiments.
  • Do you know how to read a site performance waterfall chart? Web Performance Today teaches you how.
  • David Dorf shares what the semantic web means for retail, with an example how Best Buy uses it.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.