Bloggers Digest January 2011

Linda Bustos

Bloggers Digest is our monthly collective of posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Justin Palmer brings us down to Earth with Putting A/B Tests to the Test: 4 Pitfalls of Testing.
  • Sign up is a major point of friction and could make or break your conversion rate. The Baymard Institute proposes 9 Ways to Simplify Sign Up.
  • Who are your "best customers"? If you've ever heard that "cross-channel customers are the best customers" or "your best customers participate in social media, so you have to join the conversation," give this witty and wise post from Kevin Hillstrom a read: Best Customer Fail.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.