February 1st, 2011 | 2 MIN READ

Bloggers Digest January 2011

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly collective of posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Justin Palmer brings us down to Earth with Putting A/B Tests to the Test: 4 Pitfalls of Testing.
  • Sign up is a major point of friction and could make or break your conversion rate. The Baymard Institute proposes 9 Ways to Simplify Sign Up.
  • Who are your "best customers"? If you've ever heard that "cross-channel customers are the best customers" or "your best customers participate in social media, so you have to join the conversation," give this witty and wise post from Kevin Hillstrom a read: Best Customer Fail.

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