Bloggers Digest February 2011
Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
February may be a short month but we weren't short on great content this month in the blog-o-sphere.
- Well, the big news of the month was the Wall Street Journal's exposé on JC Penney's paid link activities. While SEO is still top-of-mind, VKI Studios has compiled 21 SEO Tools for Auditing Your Website.
- On the social front, Facebook's changes to Pages has also caused a buzz. Jeff Ente has a very comprehensive piece on What Marketers Need to Know About Facebook’s Switch to iFrames.
- Speaking of Facebook, Facebook Connect is a way many websites have used to simplify sign in, but I'm not convinced it's a problem-solver for ecommerce sites (as a registration tool, anyways). But the Baymard Institute has put together 9 Ways to Simplify Sign In that's very relevant for ecommerce sites. Check it out.
- On the topic of social media apathy, MySpace's popularity has taken a nosedive, it's tough to "keep" your Facebook fans and Most People Leave Twitter Because It's Pointless. Sigh.
- The folks at Plumber Surplus and Outdoor Pros share the How to Implement the Seven Best Improvements in the New Facebook Fan Pages.
- Enough social media! On to email marketing. Chad White's
Oopsy Hall of Fame 2010 Inductees is worth a look, not to laugh at retailers with their pants down, but to learn from the common mistakes that even the big boys make. Chad includes some solid tips at the end of the article.
- What do users want from ecommerce sites? Great question. Econsultancy has some ideas.
- Amy Africa shares 5 Things Nobody Ever Tells You About Increasing Mobile Conversions.
- Wired's Meet the Company That Records Your Calls for Quality Assurance describes how eLoyalty-trained CSRs use personality profiling to shorten customer service calls and increase customer satisfaction.
- Geno Prussakov chimes in with 3 E-tailer Mistakes and Affiliate Program Management Parallels.