February 28th, 2010 | 3 MIN READ

Bloggers Digest: February 2010

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

February was a short month, but there was no shortage of great articles popping up around the blogosphere. Blogger's Digest is Get Elastic's monthly roundup of can't miss posts from Linda's RSS reader.

  • Gmail is really stepping up its bells-and-whistles. One innovation is Enhanced Email which allows the recipient to browse products within the message. Sears is already taking it for a test drive. Another new feature allows YouTube video to be played within Gmail. Mark Brownlow reports how it works and explains the hope and the hype of it for retail email marketers.

  • Sephora sent out a brilliant email asking recipients to personalize the email (on an interactive landing page) to get featured product recommendations that match their skin type, tone, eye color and fragrance preferences. A novel way to personalize email when you haven't collected such information in profile data.
  • HTML5 is (slowly) coming! Will it be a Flash / Silverlight killer for showing video and other rich media or is it just hype? The iStobe blog discusses HTML5's potential applications for ecommerce and mcommerce.
  • Forrester believes that retailers are leaving too much cache on the table - focusing too much on server cache, and missing the opportunity to optimize browser and edge cache:

“Caching nearest to your users goes without saying, but most companies must allocate their caching dollars carefully, and your biggest investment should be close to your most profitable customers. Your most profitable customers may not be located in your highest concentrations of customers. Work with your marketing department to analyze customer profitability and location, and then review this data at least annually.”

  • Bryan Eisenberg has compiled a master list of everything you've ever wanted to know about Google Analytics (and a few hundred things you never thought of) with the Missing Google Analytics Manual. Bookmark!

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