5 Marketing Checklists: Bloggers Digest August 2010

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

August 2010 will go down as "checklist month" as I found a lot of great checklist style posts in my feed reader, check 'em out:

• The 5 Minute Conversion Health Scorecard by @unbounce

• The SEO Audit Checklist via @lunametrics

• What to look for in your web analytics by @richpage

• Another SEO Audit Checklist via @smartinsights

• Qualitative Web Analytics: Expert Heuristic Evaluations by @avinash

Now for 5 noteworthy, non-checklist posts:

• More folks are reading their emails on their mobile devices - including retail email. What does this mean for email marketers?

• I wrote recently about 10 reasons why you shouldn't copy Amazon. Jakob Nielsen answers the question Should You Copy a Famous Site's Design?

• Smith Harmon has released its Retail Email Guide to the Holiday Season 2010 (it's free)

• Econsultancy contributor Paul Boag asks is choice paralysis damaging your online sales?

• Rand Fishkin explains how to turn product pages into SEO ranking machines in the video Making Product Pages into Great Content