September 25th, 2008 | 3 MIN READ

Bloggers Digest 9/26/08

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

Thanks to all our awesome blog subscribers, we crossed a major milestone of 5,000 subscribers this week!

This week's roundup covers 2 weeks as Jason and I were gallavanting last Friday with the Zappos crew in Henderson, Nevada. It was an awesome time, such a neat company. We were in the area for that week and you can catch up with my posts for the blog here. We could really use some discussion around the carousel navigation debate, who's brave?

  • Mystified about how to create personas for persuasive copywriting? Maybe seeing some examples would help. The persuasion expert, Bryan Eisenberg, shares 2 examples of personas that he might typically use for his clients. Bonus points for the Seinfeld reference.
  • For you conspiracy theorists out there, Gab Goldenberg postulates how merchandising would have to adapt to the needs of Google optimization should the Big G eliminate search as an affiliate marketing channel and morph into more of its own comparison shopping marketplace a la Amazon or eBay.
  • You may have noticed we talk quite a bit about site testing around here, so if you're ready to take the plunge, or still seriously thinking about it, go ahead and bookmark GrokDotCom's exhaustive list of Google Website Optimizer learning resources - a nice mix of text, audio and video content.

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