Bloggers Digest - 5/16/08

Before we get going with the link list, I want to announce the replay of our paid search webinar with Ryan Gibson of the Rimm-Kaufman Group is now available. You can also catch up with all of our webinars (we've got a full year's worth!) in our ecommerce webinar archive.

We'll kick off this week's roundup with "I'm Gonna Git You Spamma!" Via eROI Interactive.

Shut yo' mouth!

• We touched upon keyword research and its importance in yesterday's webinar. Christine Churchill shares Eight Keyword Research Mistakes that Are Costing You Money if you're hungry for more keyword research wisdom>.

• Can blogs help your SEO? And how do you make sure you're getting the most SEO value out of your blog? Rand Fishkin explains in video-form with Blogging for Higher Rankings.In related news, 57% of women believe blogs influence their purchase decisions. Wow, I'm such a stereotype - I read a post on Search Engine People last night and immediately bought a laptop cooling pad. PS, neither of us are affiliates. It's just a great product idea and costs about $20.

• If I say "duplicate content!" and you say "huh?", this is a great introduction to what duplicate content is, courtesy of Eric Enge.

• Pop quiz: What's the difference between exit rate and bounce rate? Mae Allam from the Invesp blog gives a good explanation.

• The title says it all: 8 Best Kept Secrets to Fine Tuning Your E-mail Marketing Campaigns from Invesp conversion expert Khalid Hajsaleh.

• We love catching Google in the act of testing its visuals. Someone at iCrossing noticed Google testing green in its search results, and Search Engine Land also posted screenshots of Google's green.

• Curious on what the payoff of "Digg-baiting" is? SocialAlerter shares the results of its own little study on how many links Digg can get you. By tracking Yahoo backlinks for over 1000 stories that "went hot" on Digg for 30 days, the average number of links was 1167! Granted, many of these links will come from low-quality scrapers and splogs but that's still an impressive number.

• The Top 25 Facebook Pages include the usual supsects - Barack, Hillary, Justin Timberlake... but there are some brands mixed with the bands. Kudos to Victoria's Secret Pink, Apple Students and Nutella for attracting a Facebook following.