If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
If you missed the Shop.org Strategy and Innovation Forum, you can catch up on all the excellent blog recaps on the Shop.org blog. Jason Billingsley contributed 3 entries:
- Innovation in a Downturn Economy: Pure-play Retailer Case Studies
- Focusing Ecommerce Investing: Smartly Stretching Your Ecommerce Dollars While Still Innovating for Differentiation
- Beyond Ecommerce: Disruptive Business Models for the Web 2.0 Consumer
Thanks again to everyone who cast their vote for PPC Copywriting: The Evolution of a PPC Split Test in this year's SEMMYs. You helped me win the SEMMY for PPC this year. Y'all rock.
- Here's an ecommerce tip: have your C-level execs read every poor product review, like Sam Taylor of Oriental Trading Co. Read how negative reviews have shaped OTC's merchandising strategies.
- And another golden ecommerce tip: Have your CSRs suggest email subscriptions when customers cancel print catalogs.
- Sally McKenzie delves into defaults and personalization in Nudge Your Ecommerce Customers and Grab the Low Hanging Fruit, based on a Harvard Business Review article which is well worth the $7 to access.
- Missed the latest Marketing Experiments webinar on email optimization? You can check out the full replay or research brief. Links on the Marketing Experiments Blog.
- Avinash Kaushik recommends 4 different success metrics for 4 different stages of the buying cycle. What would you measure as a success metric for branded keywords vs. category keywords? Stumped? Read this article.
- An analytics report I can't live without is Referring Keywords, which shows the search queries that send visitors to your site from each search engine. Michael Vandemar recently blogged about the impact that Google's apparent experimentation with AJAX in search result pages will have on every analytics tool out there. In a nutshell, you'll lose the ability to track referring keywords from Google which would be a disaster for Internet marketers. We'll keep our eye on this.
- Schill product reviews are nothing to laugh at, but Andy Beal found a Dilbert Cartoon that reinforces that art imitates life. Timely in light of Belkin and more recently Carbonite's naughty behavior on Amazon.
- E-consultancy points out a UK travel site whose loyalty program affiliation has damaged consumer trust.
- Brendan Regan explains the problem with wish lists including how they may actually increase cart abandonment, ironically. Check out his wish list for wish lists.