February 21st, 2008 | 1 MIN READ

Bloggers Digest - 2/22/08

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Let's kick Blogger's Digest off with this week's "Whiteboard Friday" from SEOmoz: Creating Great Online Content. You can check out the full post here, it's humorous and informative.

  • Are interactive chat applications worth it? Evan Schuman describes two ways you can leverage customer service chat without irritating customers.

  • Justin Consuegra from Drop Ship Digest explains why you might get an email like "Hey, you guys charged my credit card twice for the same order! I want the second charge reversed immediately or I’ll…," and what you can do about it.
  • From the New York Times, A Referral Service That Ensures Someone Actually Makes a Sale
    explains the concept of TrialPay, an affiliate-type-referral program where retailers save sales from indecisive customers by giving away freebies, provided the customer makes a purchase at another participating retailer.

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