February 21st, 2008 | 1 MIN READ

Bloggers Digest - 2/22/08

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Let's kick Blogger's Digest off with this week's "Whiteboard Friday" from SEOmoz: Creating Great Online Content. You can check out the full post here, it's humorous and informative.

  • Are interactive chat applications worth it? Evan Schuman describes two ways you can leverage customer service chat without irritating customers.

  • Justin Consuegra from Drop Ship Digest explains why you might get an email like "Hey, you guys charged my credit card twice for the same order! I want the second charge reversed immediately or I’ll…," and what you can do about it.
  • From the New York Times, A Referral Service That Ensures Someone Actually Makes a Sale
    explains the concept of TrialPay, an affiliate-type-referral program where retailers save sales from indecisive customers by giving away freebies, provided the customer makes a purchase at another participating retailer.

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