December 20th, 2007 | 2 MIN READ

Bloggers Digest - 12/21/07

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

We're moving into the most insane shopping weekend of the year, but that hasn't stopped the Internet from pushing out great content. Here are a few of the gems from my feed reader this week. Hope you enjoy them and have a great weekend.

Holiday Marketing

  • Emarketer reports that coupons are the most influential marketing medium for multichannel merchants, followed by newspaper flyers and word-of-mouth.
  • Proof that people are crazy about their pets - many are throwing Christmas parties for their pooches and pussy-cats. If you're a pet retailer and you missed this holiday opportunity, don't worry there will be plenty of "Pupperware Parties" and "Bark-mitzvahs" all year long.A couple weeks ago I saw this (sold out) platter on Drs Foster and Smith. Gaining 5 pounds over the holidays - not just for humans anymore.

    Ecommerce Trends

    • Facebook is rumored to be testing a payment system which could pave the way for more ecommerce functionality within Facebook. We'll see.
    • Fabulous article from USA Today about how "digital millennials" (teens and twenty-somethings) are embracing (and often prefer) mobile commerce - an exciting industry to watch.

    Web Design

    • If it can happen to Wal-Mart, it can happen to you. GrokDotCom reminds us why testing your site across different browsers is important, perhaps more than ever now with the growing popularity of Firefox.

    Search Engine Marketing

    • Adam Green contributed a summary of the recent changes to Google Analytics' graphs and geo-targeting-Google-maps-mashup and the Google Keyword Tool - complete with pictures.
    • Aaron Wall from SEOBook reminds us that Google Product Search results appear above organic search listings, and unlike AdWords, this traffic is free. But there may come a day when Google Products graduates to pay-per-click so take advantage while you can.
    • Search Engine Journal explains how good old-fashioned link building (not paid links) is typically done. Good intro for those new to SEO.

    Web Analytics

    • If you've never looked under the hood of your web analytics because it's too overwhelming, Avanash Kaushik can "demystify" it for you with this easy to follow and humorous post.

    Email Marketing

  • The Email Experience Council explains "whitelists" - the different types and why they may not be enough to ensure your email deliverability as email programs move towards reputation-based systems.
  • Jordan Ayan recounts his experience with cheesy "12 Days of Christmas" email campaigns from not one but three B2C marketers. A good example of why you should be careful with your email frequency or you risk losing subscribers.
  • Better Retail noticed Zappos doing a very neat thing - using a drop-down menu on the forward-to-friend feature that captures the intent of the word-of-mouth event.

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