December 4th, 2008 | 2 MIN READ

Bloggers Digest 12/05/08

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Major e-tailers were droppin' like flies on Cyber Monday, with major outages caused by minor culprits like CRM database and search engine glitches. Evan Schuman gives a detailed post-mortem of the Cyber Monday Butterfly Effect at Storefront Backtalk. Want alerts for major retailer crashes all holiday long? Follow Storefront Backtalk on Twitter.
  • Another reason you should focus on a unique value proposition rather than competing on price, many manufacturers are enforcing MAP pricing (minimum advertised price), which could impact comparison shopping. Internet Retailer has a very meaty article on how merchants can navigate MAP pricing, especially when compeititors aren't playing by the rules.

  • Looking for a laugh? Rebecca Kelley what just may be my all-time favorite blog post, ever, where she relates 10 types of clients to various Hollywood and cartoon characters. (If you could see me now, I'm doing the "I'm not worthy" move).
  • Too busy running your store on Black Friday and Cyber Monday to check out all the top 100 retailers' changing home page designs? Never fear, Ed Henrich took screenshots for you, and you can flick through them in slideshow format.
  • An Argentinian physicist studied data from Facebook, YouTube, Digg and Amazon to mathematically model user attention and found that long lists of add-ons yield diminishing returns. His research was commissioned by HP, who after reducing the number of cross-sells, saw a 30% improvement in conversion rate.
  • This video is a few years old, but it explains the phenomena of why less is more when it comes to cross-selling. Check out a TED Talk by Barry Schwartz (not to be confused with Barry Schwartz) on the Paradox of Choice.

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