November 20th, 2008 | 2 MIN READ

Bloggers Digest 11/21/08

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • I want to start off with a link from John Audette. He doesn't post too often but when he does, seriously, it's good stuff. Audette Media has built an interactive "Marketing Cube" tool that helps you rate the effectiveness of your various online marketing strategies like blogging, social media, affiliate marketing and Pay Per Click using three campaign priorities: Time to Results, Persistency of Results, and Measurable ROI so you can make better decisions for budget allocation. Yes, it's free.

  • TVcommerce? Evan Schuman reports on Domino's and TiVo's foray into television shopping - ordering a pizza through the TiVo interface. But no need for a tv-commerce shopping cart, Domino's only takes cash.
  • We love it when retailers show products in context, and Tom from the No Turn On Red Blog spotted Land's End showing their jackets based on the temperature they're best suited for. The fact Land's End tested 100 outerwear styles is a strong value proposition for why someone should trust Land's End's website and purchase a coat from them and not from anyone else. Who else backs up their product descriptions or reviews with testing?
  • Bryan Eisenberg explains how Homer Simpson's diet is a lot like conversion optimization.
  • Our friends at the Email Experience Council have published another research report: The Retail Email Subscription Benchmark Study. The executive summary has some interesting stats from the report.

Share on


Thanks for signing up!

You'll receive a welcome email shortly.

By submitting this you agree with our privacy policy.