December 28th, 2014 | 2 MIN READ

Best of Get Elastic 2014

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

A huge thanks to all the readers of Get Elastic for trekking with us another year! As we say goodbye to 2014, we recap the highlights of the blog from January through December.


5 Mistakes Brands Make Selling Direct-to-Consumer

14 Notable Ecommerce and Technology Quotes for 2014

Email vs Facebook: Which is more Valuable to Marketers?


Integrated Marketing as a Strategic Priority

4 Big Ways Big Data Will Transform Ecommerce

3 Safeguards Against Shiny Object Failure


Transforming the Digital Experience for Luxury Brands

The Pros and Cons of Parallax Scrolling for Ecommerce

Ecommerce APIs: The What The Why and the How to Make Money


Beyond Push Notifications: What Can Beacons Do For Retail?

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

When a Winning Tablet Design Flops on Desktop


Omnichannel Commerce: Inside In-Store Tech

Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

Why Personalization Is Doomed Without Strategy


She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

Digital Retail: How In-Store Analytics Align With Online

Semantics: Optimizing for the New SEO


Best Practice in Big Data: A Marketer’s Primer

4 Ways to Collect More Customer Information

Cart Abandonment is Rising: 5 Tips For Cart Recovery


Are Your Cross-sells Killing Conversion?

13 xkcd Comics for Ecommerce Professionals

4 Ways to Make Site Search More Contextual


A/B Testing the Untestable in Checkout

Avoid This Mobile Checkout Mistake

Storytelling Through the Category Page


Closing the Gaps in the Content + Commerce Trend

Mobile Menus: Hold the Hamburger?

10 Scariest Things That Can Happen to Your Checkout


The Showrooming Threat: 5 Ways to Fight Back

8 Tactics of High Converting Ecommerce Sites

The End of Facebook Like-gating and What it Means for Marketers


Ecommerce Trend: Keep Your Eyes on Visual Search

47% of Ecommerce Sites Commit This Usability SNAFU


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