A huge thanks to all the readers of Get Elastic for trekking with us another year! As we say goodbye to 2014, we recap the highlights of the blog from January through December.
January
5 Mistakes Brands Make Selling Direct-to-Consumer
14 Notable Ecommerce and Technology Quotes for 2014
Email vs Facebook: Which is more Valuable to Marketers?
February
Integrated Marketing as a Strategic Priority
4 Big Ways Big Data Will Transform Ecommerce
3 Safeguards Against Shiny Object Failure
March
Transforming the Digital Experience for Luxury Brands
The Pros and Cons of Parallax Scrolling for Ecommerce
Ecommerce APIs: The What The Why and the How to Make Money
April
Beyond Push Notifications: What Can Beacons Do For Retail?
Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014
When a Winning Tablet Design Flops on Desktop
May
Omnichannel Commerce: Inside In-Store Tech
Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering
Why Personalization Is Doomed Without Strategy
June
She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce
Digital Retail: How In-Store Analytics Align With Online
Semantics: Optimizing for the New SEO
July
Best Practice in Big Data: A Marketer’s Primer
4 Ways to Collect More Customer Information
Cart Abandonment is Rising: 5 Tips For Cart Recovery
August
Are Your Cross-sells Killing Conversion?
13 xkcd Comics for Ecommerce Professionals
4 Ways to Make Site Search More Contextual
September
A/B Testing the Untestable in Checkout
Avoid This Mobile Checkout Mistake
Storytelling Through the Category Page
October
Closing the Gaps in the Content + Commerce Trend
Mobile Menus: Hold the Hamburger?
10 Scariest Things That Can Happen to Your Checkout
November
The Showrooming Threat: 5 Ways to Fight Back
8 Tactics of High Converting Ecommerce Sites
The End of Facebook Like-gating and What it Means for Marketers
December
Ecommerce Trend: Keep Your Eyes on Visual Search
47% of Ecommerce Sites Commit This Usability SNAFU