June 29th, 2010 | 2 MIN READ

Bloggers Digest June 2010

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

This month I've added Twitter accounts for the contributors of this great content so you can connect further with the gurus. Hope you like!

  • Do you know how to identify known unknowns? Avinash Kaushik shows you how you can leverage custom alerts in your web analytics tool to deliver meaningful information on a regular basis.
  • Econsultancy's Graham Charlton takes a look at ecommerce sites on the iPad and reports the most common usability quips you should be aware of when designing your own iPad-friendly version of your site. This in light of studies by both the Rimm-Kaufman Group and Shopatron that found conversion rates on the iPad are far better than mobile phones, and almost as good (or better) than desktop computers.

  • SEOmoz has updated its Beginner's Guide to Search Engine Optimization. Once available to paid subscribers only, this guide has had a timely refresh to its content (as the SEO game changes by the minute) and its appearance (the Moz deserves a design award for this). You can view it online for free or download the PDF. Even if you're an SEO rock star, someone in your organization will benefit from this resource, so pass it on!
  • Kevin Hillstrom says "If there is one segment of customers you want to track every single day, it is the first time buyer with a purchase recency of 0-3 months." Find out why.

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