January 8th, 2008 | 1 MIN READ

A Sight That Makes Sore Eyes - Wacky Email From Saks

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Saks Fifth Avenue sent out a postcard-style email on Monday, with the clever "Jeanius Sale" headline. Although the pun may be lost on anyone without 20/20 vision. Slapping stencil font in low-contrast red on this pile of blue jeans would be an awful home page design decision, and it's no different with email.

Saks Jeanius Email

It would have been easier to look at with a few adjustments to color and contrast:

Jeanius Sale Revamp

Not a huge improvement, but the colors don't "bounce" as much.

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