A Sight That Makes Sore Eyes - Wacky Email From Saks

Linda Bustos

January 9th, 2008

Saks Fifth Avenue sent out a postcard-style email on Monday, with the clever "Jeanius Sale" headline. Although the pun may be lost on anyone without 20/20 vision. Slapping stencil font in low-contrast red on this pile of blue jeans would be an awful home page design decision, and it's no different with email.

It would have been easier to look at with a few adjustments to color and contrast:

Not a huge improvement, but the colors don't "bounce" as much.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.