A Recipe for Success: UGC + Solutions Selling + Bundling

Linda Bustos

February 19th, 2009

This is an excellent example of a retailer who ties together user-generated content (customer suggested recipes and contests), solutions selling (search for recipes by meal type, prep time and cook time) and product bundling (click to purchase ingredients).

Kudos to Schwan's.

This scrumptious recipe was submitted by Bev Jones of Brunswich, MO, the winner of our Wild About Salmon recipe contest. Bev loves to serve this savory stew with salad and bread. Plus, it?s ready in less than an hour, but tastes like you've cooked all day.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.