May 26th, 2013 | 1 MIN READ

6 Things to Avoid on Your Next Website Redesign [Podcast]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

A little change of pace today on Get Elastic, in lieu of a text article, I invite you to check out my recent interview 6 things to avoid on your next website redesign with Steve Cunningham of the blog.

Among the questions covered in this 23 minute chat are:

  • Why is 2013 such an "unlucky" year for websites? What are we seeing in the ecommerce landscape that companies are getting wrong?
  • What is the first mistake that most ecommerce sites make with social?
  • What's one of the biggest mistakes when an ecommerce site starts a testing program?
  • Pimping your coupon box - what's the danger?
  • What are some of the ways ecommerce sites waste home page space?
  • How do ecommerce sites misuse triggers?

Please have a listen!

And if you're looking for more audio on online business, peruse's blog, lots of good stuff here.

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