November 24th, 2013 | 1 MIN READ

3 Ways to Dip Your Toe In Responsive Design

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

As one of the pilot brands in the launch of the Pinterest API, Random House has launched a Pinterest-powered book discovery tool as a responsive microsite.

You can see how it scales down at various breakpoints:

As we've mentioned before, if you're not ready to do a full-on responsive redesign project, you can try your hand at a responsive microsite. Other ways to "dip your toe" include running responsive email campaigns, or designing for tablet breakpoints, rather than the entire site all at once (provided you're using a mobile site provider to deliver an optimized mobile experience in the meantime).

For more information on responsive design for ecommerce, check out our post archive and our on-demand webinar Is Responsive Web Design Right for Your Business?

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