2014 Holiday Online Retail Stats [Infographic]

Linda Bustos

November 6th, 2020

What's "in store" for the 2014 holiday online shopping season? Invesp Consulting dishes in this week's infographic: Holiday shopping: statistics and trends.


  • This holiday season will have only 26 days between Black Friday and Xmas (+1 more than last year, -5 than 2012) Tweet this
  • US retail commerce is expected to grow 16.6% this year, up from 15.3% growth last year Tweet this
  • This year’s holiday sales are estimated to account for 23.7% of total retail ecommerce sales in the US Tweet this
  • Mobile commerce is expected to account for 33% of US online holiday sales Tweet this
  • 94% of polled consumers say discounts will be important to their holiday purchase decisions this year Tweet this
  • 91% of shoppers say low prices are important to their purchase decisions this holiday season Tweet this
  • ~70% of US ecommerce shipments this holiday will include free shipping (+3% over last year) Tweet this
  • 83% of online shoppers are willing to wait additional days for delivery if they can get free shipping Tweet this
  • 80% of consumers will use more than one device at once while holiday shopping. 84% will begin on one device and finish on another Tweet this
  • 74% of consumers want a simple, streamlined shopping cart that makes checkout fast and easy Tweet this
  • 74% of online shoppers consider free shipping the #1 criterion for making a purchase Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.