November 13th, 2014 | 1 MIN READ

2014 Holiday Online Retail Stats [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

What's "in store" for the 2014 holiday online shopping season? Invesp Consulting dishes in this week's infographic: Holiday shopping: statistics and trends.


tweet infographic


  • This holiday season will have only 26 days between Black Friday and Xmas (+1 more than last year, -5 than 2012) Tweet this
  • US retail commerce is expected to grow 16.6% this year, up from 15.3% growth last year Tweet this
  • This year’s holiday sales are estimated to account for 23.7% of total retail ecommerce sales in the US Tweet this
  • Mobile commerce is expected to account for 33% of US online holiday sales Tweet this
  • 94% of polled consumers say discounts will be important to their holiday purchase decisions this year Tweet this
  • 91% of shoppers say low prices are important to their purchase decisions this holiday season Tweet this
  • ~70% of US ecommerce shipments this holiday will include free shipping (+3% over last year) Tweet this
  • 83% of online shoppers are willing to wait additional days for delivery if they can get free shipping Tweet this
  • 80% of consumers will use more than one device at once while holiday shopping. 84% will begin on one device and finish on another Tweet this
  • 74% of consumers want a simple, streamlined shopping cart that makes checkout fast and easy Tweet this
  • 74% of online shoppers consider free shipping the #1 criterion for making a purchase Tweet this

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