January 7th, 2014 | 2 MIN READ

14 Notable Ecommerce and Technology Quotes for 2014

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

To keep the enthusiasm for the new year high, I am happy to share some of my favorite ecommerce and technology quotes from thought leaders across disciplines -- great for motivation and a laugh or two!

On web usability

"Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the way it works on 99% of sites, although Amazon is an exception. That’s because Amazon has done a great job of training users to know that absolutely nothing on the home page is of any use." -- Jared Spool

"For you to achieve your goals, visitors must first achieve theirs." -- Bryan Eisenberg

“Get rid of half the words on each page, then get rid of half of what’s left.” -- Steve Krug

On social

"When you say it, it’s marketing. When your customer says it, it’s social proof." -- Andy Crestodina

On conversion optimization and analytics

"Average conversion rates are meaningless. Switzerland on average is flat." -- Chris Goward

“If you double the number of experiments you do per year you’re going to double your inventiveness.” - Jeff Bezos

"The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks and makes you try harder the next time." - -- Oli Gardner" target="_blank">Oli Gardner

"First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife." -- Avinash Kaushik

"A great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod." -- Robert Scoble

On technology

"When consumers adopt new technologies, they do old things in new ways. When they internalize technology, they begin to do new things." -- James McQuivey

"Reality is the second screen, [mobile] is the first screen." -- MLB.com's Bob Bowman

On business strategy

"Discounts and promotions are taxes placed upon brands for being unremarkable. -- Kevin Hillstrom

"If you don't have a strategy, you're part of someone else's strategy." -- Robert Rose

On the future of ecommerce

"E-commerce as a term will become obsolete in five or six years." -- Neil Blumenthal, Warby Parker

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