Clicks to Customers

The Real ROI in B2C eCommerce

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The technologies and methodologies best-in-class online retailers have their eye on

The online Business to Consumer (B2C) marketplace is increasingly impatient, which is a reflection on the pressures merchants feel from their customers. Online retailers expect their technology solutions to flex, bend and meet their complex needs and become profitable in short order. Rather than expecting to realize a return on investment over the course of time, retailers want instant gratification and Return on Investment (ROI) in typically less than six months. Twenty-one percent of retailers expect to see revenue results from their online tools (e.g., site search, interactive product imaging and Web 2.0 technologies) within weeks. Only 22% are willing to wait more than six months to realize a return on their online tools.