I Know I Should Be A/B Split Testing But...

Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales; companies begin to look for other solutions. The rising costs of directing traffic to a site, places tremendous pressure on the "landing page" (where the site traffic arrives) to convince visitors to take buy something. Improving landing page "conversion rates" (percentage of visitors who take the desired action) has become a key focus of companies because even a slightly improved conversion rate can dramatically boost profits. One approach to doing this is to use A/B or Multivariate testing.

Featuring: Bryan Eisenberg, Co-founder, FutureNow Inc.