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Dangerous Marketing: How to Break Bad Habits and Survive a Recession


Think you can promote, e-mail or SEO your way out of this recession? Until you stop thinking and functioning tactically you'll keep failing to earn a proper seat at the management table - if not fail completely. Survival today requires divorcing yourself of the comfortable myths of "branding," easy answers and digital hocus-pocus that pass for most marketing strategies. Learn how to break bad habits and focus on creating measurable actions that deliver sales, repeat business and true customer loyalty.

Featuring: Jonathan Baskin, entrepreneur, author & consultant, and Jeff Molander, CEO, Molander & Associates, Inc.

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