Holiday Wish List for Mobile Commerce

Retailers love growing store traffic and improving the brand experience, but mobile devices are rarely part of the equation. Present-day technology isn't ready for mobile checkout. However, today's cell phones can be used by in-store consumers as an effective "kiosk on the hip." In this session, Bill Mirabito will outline how mobile technology can help retailers drive cross-channel sales this holiday season.

Featuring: Bill Mirabito, Founder and Principal Analyst, B2C Partners