From Manufacturer to Retailer: Expanding Your Brand through Ecommerce

As these brands consider the implications of selling direct to consumer through a new ecommerce channel, they are faced with a long list of strategic considerations and unique challenges. Consumer expectations and the popularity of online shopping can be tempting growth opportunities. Yet longstanding retail partnerships, legacy infrastructure, and limited retail or ecommerce experience can be potential roadblocks.

Featuring: Ecommerce Consultant Sally McKenzie