The ecommerce platform of the future

Ecommerce platforms have evolved tremendously in the last 13 years to meet the changing needs of the consumer, online and multi-channel merchants, marketers, and operations professionals. But what are the key market forces and trends that will shape the changes yet to come? What can we expect from the leading ecommerce platform solutions to meet these needs? How should this factor into the decisions that ecommerce executives and CIOs are making today? Learn some ways in which ecommerce platforms will likely evolve in the future and what that means for enterprises.

Featuring: Brian K. Walker, senior analyst for ecommerce technology, Forrester Research