On-demand Ecommerce Webinars

With potentially more than 76% of consumers arriving at a manufacturer's website, how much money is left on the table when its online store is not optimized? In this one hour on-demand webinar, Linda Bustos discusses how technology companies can improve conversion rates and average order values to maximize the return on investment for their ecommerce projects. Special guest Sanjay Saraf
co-presents and answers questions.

Featuring: Linda Bustos, director of ecommerce research at Elastic Path Software and author of the Get Elastic Ecommerce Blog and special guest Sanjay Saraf, vice president of eBusiness at Symantec.

Bridging the technology vs. marketing divide has gotten easier as the technology landscape has changed-while such changes are helpful, they are not sufficient to completely close the gap. In this one hour webinar, Rob Schmults, CMO of Smart Destinations, and Matt Higgins, CTO of Smart Destinations, will share views on the way changes in enabling technology combined with better organizational collaboration can make your ecommerce business faster, better, and cheaper.

Featuring: Rob Schmults, CMO of Smart Destinations, and Matt Higgins, CTO of Smart Destinations

B2B ecommerce has been evolving quickly. The online business customer's expectations have quickly changed and mirror their expectations as online consumers. Businesses are demanding better online tools from their trading partners. And new business models and customer interactions are fueling a growth in B2B ecommerce. In this webinar, Brian Walker, senior analyst with Forrester Research will present on the key trends within B2B ecommerce for you to use in evolving your own B2B online experience.

Featuring: Brian Walker, senior analyst with Forrester Research

Today's shoppers have high expectations when it comes to buying online. Websites which take too long to load can result in negative brand perception, diminished goodwill and a significant loss in overall sales. In this one hour webinar we will discuss the findings of a new study which has identified two seconds as the new threshold for acceptable web page response times.

Featuring: Akamai Marketing Manager Margaret Rivera

Selling wireless and media products online is a complex challenge which often results in a frustrating user experience and falls short of the expectations of seasoned online shoppers. For those telcos who have mastered selling online, the rewards are high—significant reductions in call center operation costs and increased ARPU. In this webinar we will discuss best and worst practices of the top global telco brands and their online stores.

Featuring: Elastic Path's Product Manager Peter Sheldon

As enterprise ecosystems become more complex, their ecommerce is also maturing from single sites to multitenant environments. Enterprises find themselves running multiple online stores for different brands, geographical locations, sales channels, and so on. In this one-hour webinar, Elastic Path CTO Michael Vax will discuss how enterprises can leverage their ecommerce platform to minimize TCO and achieve greater efficiencies in a multi-store environment.

Featuring: Elastic Path CTO Michael Vax

In today's economy of shrinking IT budgets, the only projects that will get the green light are those that directly impact the bottom line. Learn how Exadel successfully integrated Oracle Middleware with the Elastic Path ecommerce platform for a global multi-level marketing company.

Featuring: Max Katz, Senior Systems Engineer, Exadel, Peter Sheldon, product manager, Elastic Path Software & Sachin Agarwal, Director of Product Management, Oracle

As these brands consider the implications of selling direct to consumer through a new ecommerce channel, they are faced with a long list of strategic considerations and unique challenges. Consumer expectations and the popularity of online shopping can be tempting growth opportunities. Yet longstanding retail partnerships, legacy infrastructure, and limited retail or ecommerce experience can be potential roadblocks.

Featuring: Ecommerce Consultant Sally McKenzie

Today's top online retailers understand that they can micro market to specific segments of their customer base with targeted content. These retailers are maximizing their marketing and merchandising efforts, delivering a more relevant experience to the customer, and improving their bottom line. In this one-hour webinar, we will discuss how targeted selling presents an opportunity for you to improve conversion rates, customer satisfaction, and brand loyalty.

Featuring: Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software

Whether you are building your requirements for an in-house developed project or just trying to deciding what to do, requirements are the cornerstone of success and need to go beyond a wish list of needed features and capabilities. This one-hour webinar will cover key strategies and tactics to help you build the most effective, bullet-proof requirements to ensure project success.

Featuring: Bernardine Wu, CEO of consultancy, FitForCommerce

While the retail store, call center, print catalog and website (Multichannel 1.0) still play key parts in multichannel retail, a new generation of shopping channels is emerging. Advancements in mobile, interactive digital TV and in-store digital signage (Multichannel 2.0) will change the face of shopping as we know it. This one-hour webinar will cover the possibilities and challenges for both IT and marketing professionals.

Featuring: Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software

A successful ecommerce project is a beautiful thing. It can raise revenue, reduce cost, and strengthen a brand. Unfortunately, the visibility of ecommerce and the breadth of stakeholders can amplify the usual project risks-availability of IT skills, understanding of business needs, scope control, accurate estimating, and so on. We sifted through the results (and in some cases, debris) of ecommerce projects over the last 10 years to bring you this "on the ground" view of what to do to turn the odds in your favor.

Featuring: Gord Janzen, Chief Operating Officer, Elastic Path Software and Atul Jain, Associate General Manager, HCL Technologies

Buy vs. build is the perennial question facing IT leaders seeking to enable their organization's ecommerce ambitions. Learn what critical questions IT leaders need to consider before they select the right ecommerce strategy for their enterprise.

Featuring: Michael Vax, Chief Technology Officer, Elastic Path Software

Research indicates that ecommerce is growing, in spite of the economy. The online channel will be more important than ever in 2009, fueling upgrades of ecommerce platforms. With leaner budgets, meeting needs and mitigating risks require more scrutiny, even as the launch deadline looms. Four essential factors will mean the difference between reward and regret. In this one hour webinar, Bill Mirabito of B2C Partners shares his process for identifying the right ecommerce platform and achieving consensus in six weeks or less.

Featuring: Bill Mirabito, Founder and Principal Analyst, B2C Partners

Many retailers and manufacturers are stretching their tentacles and launching ecommerce sites dedicated to specific geographic markets, product lines, price strategies, and even shopper personas. And they are reaping huge benefits. But, there are key things you need to know before taking this next step in online retail. Find out what this game changing trend is all about and bring your specific questions.

Featuring: Jason Billingsley, VP Innovation, Elastic Path Software

Making the right choice is both harder and more important than you think. Attend this webinar to get step-by-step help from FitForCommerce, described in plain English!

Featuring: Bernardine Wu, CEO, FitForCommerce

You are probably tired of having a boatload of data and nothing much coming of it. Not any more. In this webinar, leading analytics author and evangelist Avinash Kaushik covers three specific areas you need to focus on to get the highest possible ROI from your Web Analytics investment.

Featuring: Avinash Kaushik, Analytics Author & Evangelist, Google

For online retailers, everything from virtual fitting rooms to 3D shopping environments to social networks has been hyped as the next big thing. But what are the REAL ecommerce innovations driving revenue growth?

Featuring: Jason Billingsley, VP Innovation, Elastic Path Software

The paid search channel continues to post strong growth, even in this difficult economy. This growth is partially indicative of channel shift, as consumers move their orders from catalog or brick and mortar to online, rather than incremental corporate growth. These combined factors necessitate a 'back to basics' approach for the channel. In this webinar, The Rimm-Kaufman Group's Director of Marketing will present tactics to ensure you're executing the fundamentals of paid search.

Featuring: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group

Web analytics is hard and the needs of online retailers are often quite sophisticated. In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson presents an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.

Featuring: Eric T. Peterson, CEO, Web Analytics Demystified

Matching a shopper with the best fit product is part art and part science - those who marry the two are the most successful online merchandisers. This webinar covers: what type of image to use and where, what an effective cross-sell looks like and behaves, where cross-selling should occur, and new strategies for matching shoppers with products.

Featuring: Mike Svatek, VP, Marketing & Product Management, Baynote

Landing pages are the single most important factor in increasing conversions on a retail ecommerce website. Shoppers increasingly enter your online store through means other than the homepage. Are all your pages converting at maximum efficiency? We look at home page, category page, product page, and campaign page optimization.

Featuring: Ayat Shukairy, Managing Partner, INVESP Consulting

Incredibly, 1 out 3 sales at Amazon.com originate via affiliates. Spend 60 minutes with the man who literally wrote the book(s) on Affiliate Marketing and discover how to get your affiliate program to perform like Amazon.com's.

Featuring: Shawn Collins, Co-Founder of Affiliate Summit