Enterprise Strategies for Capitalizing on 2012 Digital Disruption Trends
Now that consumers have embraced a variety of digital platforms, from tablets to phones to game consoles, they have signaled their readiness to adopt new, disruptive product experiences - content companies are in the perfect position to ride this wave of disruption first.
Guest speaker James McQuivey, author of "The Disruptor's Handbook", has been invited into the boardrooms of mega brands at the forefront of digital innovation. In this webinar, he will share the insights and best practices of these content and media market leaders and how they are building better product experiences, forging stronger relationships with consumers, and doing all of this faster than ever before.
- How do digital disruptors become better, faster, and stronger than their competitors?
- How can content and media companies prepare to disrupt their own industry before someone else does it for - or to - them?
- What happens to companies that have ignored these digital disruption trends?