A Look Inside Tomorrow's Digital Commerce Platform
In today's digitally connected home, consumers have amassed access to vast libraries of digital music, TV, films, games, magazines and books. Some of this content they own outright on their home devices, the rest they can stream on-demand through content subscriptions, membership services or one-off rentals. The demands of the consumer are simple: Fast, high-quality access to their content anytime on any device. Digital disruptors like Hulu, Apple, Netflix and Amazon have discovered that consumers are willing to pay for content when the experience they get in return is right, but many traditional media firms have been unable to initiate the metamorphosis required to appease the digital appetite of their customers.
In this webinar we'll discuss the why media firms need to invest in their underlying commerce technology to ensure they can effectively manage customer entitlements, flexible subscription models and custom content bundles in the quest to stay both relevant and competitive with their customers.
Join special guest Forrester Research Inc. Senior Analyst Peter Sheldon as he takes a look inside the needs of tomorrows digital commerce platform including:
- How HTML5 web-apps are freeing content and media firms to dodge the app store sales tax
- Why media firms need to own and manage the customer relationship directly
- How transactional API's are empowering media firms to monetize content anytime, anywhere
- Why managing digital content entitlements is not as easy as it seems